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Setting goals is essential for giving a company strategic focus. Clear objectives help guide decision-making at all levels, ensuring that every department and employee is aligned with the company’s overall mission. This focus allows the organization to prioritize its efforts on what truly matters, reducing wasted resources on unimportant tasks. Without well-defined goals, a company may drift without a clear direction, making it difficult to achieve long-term success.
When a company sets goals, it creates a shared vision that aligns all employees towards common objectives.